Marketers to provide top tactics for free at festival

More than 20 marketing masterclasses feature on the Leicester Business Festival (LBF) line-up.


The full marketing mix will be showcased by some of the best in the business. From insights into analysing data, digital marketing trends, actionable tactics through to growing a brand. The free sessions are set to upskill businesses with the latest intel.

During the festival fortnight (7-18 November) people will be able to visit De Montfort University’s media studios, record a podcast and go on TV. Learn how to deliver the perfect pitch in 60 seconds as well as hear directly from the UK's biggest commercial radio company Global about the digital audio market.

Global one of the world’s leading Media and Entertainment groups reaching 51.7m individuals across the UK with radio, outdoor and digital audio, are supporting LBF 2022 in several ways including broadcasting radio advertisements in the lead up and during the festival itself. They are also delivering an expert event at the festival.

Chris Templeman, Global Media, said: “Marketing matters to every single business. Planning and delivering is more important than ever in order to stand out. Our breakfast event is open to business people who are looking to inject a fresh burst of energy into their marketing.

“We will provide insights about the digital audio consumer, how advertisers can reach audiences effectively and highlight emerging new forms of audio content. For example, news articles from leading newspapers and publishers that are being turned into audio articles.”

This year the festival includes the following events focused on marketing, which are free to attend:

Anyone working in any sector or role can attend Leicester Business Festival. Over the fortnight a total of over 80 events are taking place covering a range of topics. Tickets can be secured through the website at: www.leicesterbusinessfestival.com

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