Business engagement boosted in 2018 Festival

The annual fortnight of diverse business events headline partnered by Leicester Castle Business School saw more than 100 free events attended by over 7,250 people - around 20 per cent of these coming from outside the area. Engagement from the local business community has shown to be very encouraging. The amount of businesses involved through sponsorship, attending, hosting or running an event is up by 16 per cent on last year and an overwhelming majority of attendees1 (65 per cent) were from the private sector. First-time Business Festival event organisers were responsible for running 45 per cent of events. Businesses involved with the Festival were all different sizes - not just SMEs (small

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