Leicester Business Festival | Event Organisers Tool Kit

Event Organiser's Tool Kit

Please Read In Full

The Leicester Business Festival is now the region’s largest business event, and you are what has made it happen!

We’ve pulled together these handy tips to help you navigate the minefield of event delivery, brand alignment and to assist in making your event join with all those that are taking place across the festival to show what our region's got on offer.

You can even send in your presentations and we’ll make them live for the world to see.

LBF has been developing over the past 8 years into the region’s largest business event. It is now attracting international interest with attendees coming from New Zealand, China, France, Greece and Ecuador - who knows who will be at yours - so let’s show the world what Leicester and Leicestershire has on offer!

The opening event is being held on the morning of 7th November. As a host, you should have received an invite to this event, please get in touch if you haven't.

If you need anything, what-so-ever, just email hello@leicesterbusinessfestival.com or call 0116 464 5995.

Digital & Hybrid Events

If you are hosting an event online please send over your joining links of your preferred platform to hello@leicesterbusinessfestival.com and organisers will add the joining link to your post purchase message for registrants. This link will also be sent to registered attendees 24 hours before your event begins, we would recommend sending this out personally on the morning of your event also.

We recommend logging in to your event during the festival 30 minutes before the start time, to ensure you have everything set up and you are feeling confident presenting using your online platform. This also gives you time to ask us any last minute questions/queries, if you are struggling.

Sales Reports.

With over 80 events and in excess of 4,000 attendees expected across the #LBF2022 fortnight there is a huge volume of data to manage - you’ll appreciate that, you’re an event organiser too!

You should have already received a link to a password protected DropBox folder that will be updated daily with a new report.

Should you have any queries at all, then please simply call 0116 464 5995 and one of the team will be pleased to assist.

Reminders.

We will be sending reminders to all of your attendees the day before they are due to attend. We do this simply as some individuals booked months ago, and we want to be sure that you get your full delegation attending your event. Please feel free to do the same.

Presentation Decks.

The LBF Presentation deck is to be used at all events where there is Powerpoint or keynote in use. This is a great branding asset and is a major part of providing a ‘festival feel’ when attendees are going from event-to-event.

Click the icon below to download the LBF2022 Presentation Deck. This has been provided as a PowerPoint document with branded background graphics and editable text fields.

Official Programme.

This year we are continuing with a purely digital brochure.

Influenced by the pandemic and continued to help us reduce our carbon footprint we have decided against having a physical brochure.

There will be a greater focus on highlighting the amazing events happening, in a way that is, hopefully, easy to see and will make booking tickets easier.

The digital brochure is now available; click on the screen below to view it.

Making Presentations Available Online – Post Event.

Attendees sometimes find it useful to be able to access presentations post event. This simply allows them to relax and absorb your event without taking pages of notes.

If you want to see you presentations appear on the Leicester Business Festival website – please send these directly to hello@leicesterbusinessfestival.com

with the subject title “LBF Presentation for [Your Event Here] and we’ll take care of the rest.

Feedback & Surveys.

To ensure that future LBF events learn from the high’s and low’s of 2021, we will be providing each attendee with a link to a short feedback survey immediately after their attendance at your event.

Shortly after LBF2021, we will be sending you a very very short feedback form around your experiences of this year’s festival. Your feedback is critical in us making 2022 even better!

Event Organiser Handbook.

We have created a really useful handbook that you can use to help you get the most from your event. It has helpful tips on how to promote your event and what you should be doing in the lead up to the Festival and your event.

Event promotion is down to you, with over 80 events in the programme we cannot give each event the promotion needed to sell out your event. Please read the Handbook to see all the different ways you can promote your event.

Please note: you are responsible for promoting your own event. The handbook has lots go helpful tips and advice on how best to do this - please look for the 'Promotion' section of the handbook. There is also a Social Media Toolkit below for templates and brand design elements to utilise on Twitter, Facebook, LinkedIn and Instagram.

Here at Leicester Business Festival, we promote events via our social media, newsletter and press releases. However, due to the number of events in the Festival we are unable to promote each event as frequently as you, the host, are able to.

Event Organiser Handbook

#LBF2022

Twitter, Facebook and LinkedIn.

Social media is a powerful tool and in order to get people to your event, we all need to use it!

We all need to keep pushing the festival and your event through all possible channels. We want as many people at your event - so don’t forget - promote yourselves, and the festival as a whole, through your own networks as well as LBF’s, especially online!

Signpost your followers to Leicester Business Festival website: leicesterbusinessfestival.com to book their tickets, find out about the Festival and get involved

Follow our social media channels:

Twitter: www.twitter.com/LBFestival

LinkedIn: www.linkedin.com/company/leicester-business-festival

Facebook: www.facebook.com/LBFest/

Include #LBF2022 in your posts to join the conversation.
Tag us in your posts – we can then share through our channels.
Use the brand logo and elements in your social media posts, download them here.
Share why you support Leicester Business Festival.